What do you do when the going gets tough?
Quitting is an option but do you really want to do that?
If you answer is NO then read on…
I saw this quote from Anita Roddick:
“Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking”
It made me realise just how little we are prepared for the survival bit of running your own business. When you hear there is going to be a storm, industrial strike and other disruptive event, what do you do?
You prepare yourself and secure everything around you so that you can survive. So why not apply the same principles to business? The tough times are inevitable. Its part of life. I’m not saying to live your life expecting the worse but rather to live your live despite it. It is challenges running your own business. The decision and effort required to grow the business is even more challenging. The challenges are inevitable whether you pursue growth or not so be prepared so that you can survive and thrive despite the challenges. Funnily its the same challenges that will have you digging deep to find creative solutions to your problems. It is also how we grow professionally – as we solve bigger and bigger challenges.
Entrepreneurship is all about survival. From day one! The bigger the problems you solve, the bigger your business becomes.
The truth is, its an uphill struggle growing a business, with the goal of increasing revenues, profitability or cash-flow, its not always straight forward. So you have to pace yourself for the up-hill ride. If it were easy, all the 9-5′ers who hate their jobs would be doing it right now. Trust me. I used to be one of them.
So how can you prepare for when the going gets tough?
- Take action despite the challenges – Develop the ability to do what ever it takes by taking action NOW on what you know you need to be doing. If you want to sell more, there are sales and marketing activities that you need to be engaged in daily, weekly to ensure that that you do sell more. Send that email, make that phone call or attend that meeting today! Not tomorrow. With this approach, you develop the habit of dealing with problems as they arise. You might even have less monstrous challenges this way.
- Take a break despite feeling like you need to keep at it – having your head down and buried in a problem only makes it seem worse than it might actually be. Take a break and come back to re-evaluate the situation.
- Seek help – there are experts on every conceivable problem. Find someone you can relate to who knows what they are talking about. The old adage is still true. A problem shared is a problem halved.
- Practice gratitude – for everything that isn’t working, there are a few others that may be working just great. Find solace in that fact.
- If you can’t solve your problems, go help someone solve their problem. I really believe in the power of reciprocity and it will all come back to you in incredible ways.
- As the British would say “Keep calm and carry on“
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