Is twitter a waste of time?
Is there any evidence supporting the claim that small businesses can increase sales from being on twitter?
From personal experience, twitter is a great platform for promoting your business. When used correctly, you can get clients from twitter. I’ve clients who first heard about me on twitter, but don’t take my word for it. Lets hear from other business owners just like yourself who are having great success with twitter.
So, I’ve put together some cases from real businesses to prove to you that businesses can use twitter to increase sales, build their networks and grow their businesses.
These people are using twitter to grow their businesses despite the recession.
Below are my top tweeps. These are people I know and respect and are local to me. I’m sure there are more people out there (from all over the world) doing wonderful things with twitter but I don’t know their inside stories – thats why they are not on this list .
It is my experience coaching business owners that it helps to give examples that are a bit closer to home, people they can relate to – not just distant unknown names. So these are people I’ve corresponded with and who you can hopefully relate to.
These people are using twitter to win a significant part of new business. Follow them and watch them, you might gain some further insight and ideas on how you can use twitter for your business. If they can, you can too. Why not give it a go.
In no particular order
Heather Townsend is The Author Of ‘The Financial Times Guide To Business Networking.’ She is a performance improvement specialist for professional services, widely published writer and social media expert. Heather also promotes her blog through twitter but her main aim is to connect with key people and develop the relationship offline.
“I generate over 90% of my new business via people I have met on twitter”
Check out Heathers 7 ways anyone can win business on twitter.
Ian Brodie has over 95,000 followers on twitter. His primary use of twitter is to promote content from his content rich site www.ianbrodie.com/. Ian started off with the usual corporate blog but quickly changed tactics when he realised that his beautiful website had less traffic then his personalised blog. He now gets about 70% of he clients from his blog (promoted via twitter amongst others platforms). Ian helps professionals looking to win more corporate clients.
Sharon is the founder of The Trainers Training Company, the premier resource to help freelance trainers create and grow successful businesses. She also shares alot of useful information on twitter. She interacts alot to establish rapport and ultimately build relationships.
“So it’s (twitter is) essentially another social networking site like Linked In or Facebook that allows you to build relationships online, a strategy all freelance trainers should be using.”
Sharon is very personable and friendly on twitter. Say hello, you never know where that may lead!
Elaine Clark is the founder of award winning www. CheapAccounting.co.uk. She uses twitter to gain visibility and turn cold leads into warm prospects.
“ I get many tweets and direct messages from prospective clients. These convert quite easily, because the tweep [person using Twitter] knows CheapAccounting from our Twitter feed”
Read her article, How and why my business uses twitter.
What do you like about their use of twitter as a tool for promoting their business?