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	<title>Business growth strategies for business owners and entrepreneurs</title>
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	<description>Where entrepreneurs increase sales, profits and cash-flow by focusing on what matters</description>
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	<itunes:summary>Where entrepreneurs increase sales, profits and cash-flow by focusing on what matters</itunes:summary>
	<itunes:author>Business growth strategies for business owners and entrepreneurs</itunes:author>
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		<title>{Podcast} Kenny Goodman talks SEO, marketing and building businesses to sell</title>
		<link>http://www.awovi.com/kenny-goodman-seo-find-the-edge/</link>
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		<pubDate>Thu, 09 May 2013 11:25:21 +0000</pubDate>
		<dc:creator>Griselda K Togobo</dc:creator>
				<category><![CDATA[Conversations with the experts podcast]]></category>

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		<description><![CDATA[Kenny Goodman specialises in Digital Marketing (especially online Lead Generation). His latest venture Find the edge is a platform connecting  entrepreneurs to world class experts who can help them. In this podcast, you&#8217;ll learn: How to bounce back from a business setback &#8211; Kenny&#8217;s £1million valuation ended up being a £5! How to prepare your [...]]]></description>
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		<itunes:subtitle>Kenny Goodman specialises in Digital Marketing (especially online Lead Generation). His latest venture Find the edge is a platform connecting  entrepreneurs to world class experts who can help them. - In this podcast, you&#039;ll learn: - </itunes:subtitle>
		<itunes:summary>Kenny Goodman specialises in Digital Marketing (especially online Lead Generation). His latest venture Find the edge is a platform connecting  entrepreneurs to world class experts who can help them.

In this podcast, you&#039;ll learn:

	How to bounce back from a business setback - Kenny&#039;s £1million valuation ended up being a £5!
	How to prepare your business for the sale
	Why entrepreneurs need to SAVE in good times
	The one thing that made all the difference to him
	How to measure your SEO consultants performance. If you are looking to hire an SEO firm, then read this article for some pointers.
	Why you need to segment your customers and prospect
	How not to get overwhelmed by social media
	Five ways to fail on Linkedin. Read this article from Kenny&#039;s Find the Edge.


You can follow Kenny Goodman on twitter by clicking here .

&quot;Magical things happen when you participate and do the things you don&#039;t really want to do!&quot; - Kenny Goodman. Click here to tweet.
References Kenny Goodman made of other fabulous entrepreneurs:

	Flipping enterprises - Follow them on twitter here.
	Ed Dale  - Follow him on twitter here.

	Donal Doherty - Follow him on twitter here.
	Christian Pankhurst - Follow him on twitter here.
	Ian Brodie - Follow him on twitter here.
	Kate Goodman - Kenny&#039;s wife and the founder of Reserve Wines got a BBC interview from her youtube videos! Check them out here. Follow her on twitter here.

	Mark Williams aka Mr Linkedin - Follow him on twitter here.  


&quot;I believe prospects should be chasing you to buy your products or sign up to your services (not the other way round)&quot; - Kenny Godman
I really enjoyed this interview, hope you do too.

Please don&#039;t forget to share it with the social share buttons if you did! Thank you.</itunes:summary>
		<itunes:author>Business growth strategies for business owners and entrepreneurs</itunes:author>
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		<title>Growth Myth # 1: Marketing equals sales</title>
		<link>http://www.awovi.com/myth-marketing-is-not-selling/</link>
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		<pubDate>Thu, 02 May 2013 10:42:57 +0000</pubDate>
		<dc:creator>Griselda K Togobo</dc:creator>
				<category><![CDATA[Authentic selling]]></category>
		<category><![CDATA[Business growth strategies]]></category>

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		<description><![CDATA[Marketing is great for generating the leads but it is the selling that actually closes the deal and puts money in your bank account. Let me explain why I say this. The Chartered Institute of Management defines Marketing as: &#8220;Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.&#8221; — CIM [...]]]></description>
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		<title>Ask G: How do I get more referrals and recommendations from my client? Part2/2</title>
		<link>http://www.awovi.com/referrals-and-recommendations-2/</link>
		<comments>http://www.awovi.com/referrals-and-recommendations-2/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 12:18:57 +0000</pubDate>
		<dc:creator>Griselda K Togobo</dc:creator>
				<category><![CDATA[Entrepreneurial marketing]]></category>
		<category><![CDATA[Small Business Marketing Plan]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Marketing for consultants and coaches]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[sales and marketing]]></category>

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		<description><![CDATA[Read the first part of the blog on how to generate more referrals and recommendations here. You can watch it directly on youtube by clicking here. Thanks for watching and stay connected .]]></description>
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		<title>Ask G: How do I get more referrals and recommendations from my clients?</title>
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		<pubDate>Sat, 13 Apr 2013 18:26:43 +0000</pubDate>
		<dc:creator>Griselda K Togobo</dc:creator>
				<category><![CDATA[Authentic selling]]></category>
		<category><![CDATA[Entrepreneurial marketing]]></category>
		<category><![CDATA[getting more referrals]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[selling more]]></category>

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		<description><![CDATA[Ask G: &#8220;How do I get more referrals and recommendations from my clients even after they&#8217;ve had an excellent service? In my mind, recommendations and referrals can be a bit like match making. Really powerful and well-matched recommendations can result in really strong relationships. But here is the problem. People won’t simply recommend your services [...]]]></description>
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		<title>You could do with hearing “NO” more often. Learn how to deal with it</title>
		<link>http://www.awovi.com/dealing-with-hearing-no/</link>
		<comments>http://www.awovi.com/dealing-with-hearing-no/#comments</comments>
		<pubDate>Thu, 04 Apr 2013 11:13:01 +0000</pubDate>
		<dc:creator>Griselda K Togobo</dc:creator>
				<category><![CDATA[The business of dealing with people]]></category>

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		<description><![CDATA[Honestly, you could do with hearing &#8220;NO&#8221; more often. Read on to find out why. The word &#8220;NO&#8221; has become of the most feared and hated words. Nobody wants to say it and even more people don’t want to hear it! No is actually a very powerful word. It can be positive, liberating and empowering. [...]]]></description>
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